A manager's guide to PR projects: a practical approach by Patricia J. Parsons

By Patricia J. Parsons

A Manager's advisor to PR tasks alternatives up the place vintage public kin textbooks depart off. It offers hands-on assistance in making plans the initial examine for a public kinfolk venture and making a plan to accomplish particular pursuits, guiding the reader via handling the project's implementation. It includes worksheets that may be used for a visible illustration of the making plans procedure for either pupil edification and presentation to clients.The ebook is designed as a ordinary advisor to take the reader in the course of the four-step public kin making plans procedure from a few vantage issues. meant as a studying software to be used in either the category and past, this book's techniques are in keeping with actual stories within the administration of communications initiatives designed to satisfy organizational ambitions via attaining public kinfolk ambitions.

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For example, there is both a conscious and a subliminal message carried in the corporate identity program. Are these messages consistent? Are these aspects of this particular project consistent with the organizational norm as well as with one another? Has the creative impulse led you astray? Do all aspects of this particular project carry a consistent style and message? Reliability: This refers to the ability of the organization's public relations thrust to do what it says it will do. In general, this would refer to the PR department's ability to achieve its overall objectives.

Here are some of the aspects of the public relations program that can be measured. 45 What we evaluate Evaluation • • • • • • • • how productive you've been how far afield you've disseminated your message(s) the accuracy of the message(s) disseminated whether anyone in your target public saw/heard the message change in knowledge level of your target public change in attitude of your target public change in behavior of your target public change in the quality of the relationship between this public and your organization.

Is the information in the brochure accurate? Does the photo selected for the media kit accurately display the message intended? Has someone checked all the statistics mentioned in the news release? A public relations project can succeed or fail on the accuracy of the information presented. There is nothing worse than finding an error in a brochure after 2,000 have already been printed, or worse, a member of an external public finding it. 39 Managing Implementation Managing Implementation Congruence*.

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