AMACOM Building Your EBay Traffic the Smart Way by Joseph T. Sinclair

By Joseph T. Sinclair

«What in case you may perhaps double your eBay revenues with one mouse click on? Sound very unlikely? Welcome to the following mammoth improvement on this planet of on-line auctions: datafeeds. utilizing a datafeed to export your eBay public sale listings, your goods will now floor in shopping-focused searches played through engines like Yahoo! purchasing, Amazon, and Googles new Froogle carrier. rather than a common seek, which reveals millions of web content that in simple terms point out an merchandise, websites like Froogle and Yahoo! buying go back an inventory of on-line outlets who really promote the product. do you want to be on these lists? «Building Your eBay site visitors the wonderful means» provides dozens of recent options for attaining humans whose simply target is to shop for. With public sale administration software program or a carrier, your eBay enterprise info is saved in a database which can feed details to different e-commerce platforms - like Froogle, Yahoo! buying, Amazon, and different product se's. which means your product is now on hand not just to eBay dealers but in addition to a complete new universe of web shoppers! «Building Your eBay site visitors the wonderful means» additionally unlocks the great energy of cross-selling (linking from one public sale to another), special ads, pro-quality images, eBay shops, on-line department stores, and masses more!»

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CHAPTER 4 COPY WRITING 31 We all talk with numerous people every day, and we differentiate them by their personalities. We are very skilled at doing so. We feel comfortable with information that has a human voice. We get bored with or even become suspicious of impersonal communications. That doesn’t mean that you have to overwhelm prosepctive buyers with your down-home dialog and charm, but it does mean that you can be yourself when you write your eBay auction ads. Write naturally as you would talk.

1). Clearly it’s the biggest and most cost-effective marketing and sales opportunity you have online in addition to eBay and eBay Stores. If you pass it up, you’re leaving money on the table. com and search for an item you want to buy. Froogle will deliver a series of item listings to you, in CHAPTER 2 THE NEW DATAFEED MARKETPLACES 17 effect a catalog. You simply decide where you want to buy, and one click will get you to the selling website. It’s simple and effective. 1 Froogle looks a lot like Google.

Good copy writers take advantage of the space available to make a thorough sales pitch to the reader. They focus on the benefits of the product’s features to the buyer. The reading space usually consists of whatever paper the seller can cram into one ounce (the smallest unit of weight and the lowest postage). 5 x 11 sheets. 30 BUILDING YOUR EBAY TRAFFIC THE SMART WAY Direct mail is very effective. We tend to discount this fact, because we don’t read direct mail in which we are not interested. But when a solicitation arrives in the mail for a product we happen to want or need that day, we read it.

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