American Civil War Artillery 1861-65 (1): Field Artillery by Philip Katcher

By Philip Katcher

Might be the main influential arm of both military within the prosecution of the yankee Civil struggle, the artillery of either side grew to become hugely specialist enterprises, centralizing their artillery, organizing artillery battalions from person batteries and giving their commanders larger ranks than box artillerymen had formerly held. In conflict, the advent of the 12-pdr. Napoleon , heavily by way of rifled cannon, supplied a variety and gear formerly unknown on American soil. This e-book info this very important cog within the war-machine of either sides.

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Specifically, advertising appeared to be roughly three times as cost-effective as other options. The Advertising Mix Test also provided some useful policy lessons. Overall, Dertouzos’s findings (1989) were remarkably consistent with those from the Army data analysis. Most fundamentally, advertising Literature Review 21 appeared to have expanded enlistments significantly. , advertising by an individual service expanded the entire market available to the services in combination. In fact, advertising by the Army and Air Force appeared to help the other services.

Hogan, Dall, Mackin, and Mackie, 1996. In this study, for the Navy, the advertising data are very strong: monthly data for four years, disaggregated by 31 recruiting districts and four advertising media. The authors also consider two alternative functional forms and three alternative specifications for the time, or dynamic, effects of advertising. Their geometric decay (or constant depreciation rate) specification, which was also used in the earlier RAND work, involves imposition (rather than estimation, as in the RAND work) of the value of the parameter determining the rate at which stocks of goodwill due to advertising depreciate.

As a result, these data were less than Additional Conceptual Issues 29 ideal for our purposes. There were other pitfalls with relying on leads data for present purposes. For example, much emphasis is placed on generating leads and following up on them, but only about 5 percent of Army enlistees were officially recorded as marketing leads during the period. 1 Nonetheless, the leads data offer some interesting insights. For example, 70 percent of the leads generated by print and direct mail were high quality.

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